With the Indian Premier League (IPL) 2025 set to kick off on March 22, advertisers and sponsors are gearing up for what is expected to be the biggest season yet. JioStar, the official broadcaster and streaming partner, anticipates reaching a record-breaking billion viewers, making it an unmissable platform for brands
Surging Demand for IPL Advertising
The demand for IPL advertising in 2025 is at an all-time high, according to Ishan Chatterjee, Chief Business Officer, JioStar. He highlighted that advertiser interest is “unprecedented”, fueled by record-breaking digital viewership numbers from the ongoing Champions Trophy 2025, particularly the India-Pakistan clash.
IPL 2025 Ad Rates Soar
- TV Standard Definition (SD): ₹15 lakh per 10-second ad
- TV High Definition (HD): ₹6 lakh per 10-second ad
- Connected TV (CTV): ₹8.5 lakh per 10-second ad
- OTT Platforms: ₹250 per 1,000 impressions
These rates mark a 20-30% increase from IPL 2024, as advertisers vie for premium slots in the cricketing extravaganza.
Why Advertisers Are Betting Big on IPL 2025
According to Siddharth Devnani, co-founder of SoCheers, brands are aggressively investing in IPL due to its massive reach and high engagement levels. JioStar’s consolidation of TV, digital, and connected platforms into a single media powerhouse has further strengthened its negotiating position, allowing it to command higher ad rates.
Top Spending Categories in IPL 2025
✔️ Beverages, air conditioners, and fans (seasonal demand)
✔️ FMCG brands (food, personal care, household products)
✔️ Banking, financial services, and insurance (BFSI)
✔️ Fintech & fantasy gaming (driven by IPL’s interactive appeal)
✔️ Paints & consumer durables
JioHotstar is also launching an SMB Outreach Programme across 10 cities, enabling small and medium businesses (SMBs) to tap into IPL’s massive audience.
Sponsorships at an All-Time High
Despite a broader slowdown in advertising, cricket remains an exception. Bhairav Shanth, co-founder of ITW Universe, notes that FMCG brands are increasing their ad spending, anticipating a post-budget consumption boost. Sponsorship deals across IPL and WPL (Women’s Premier League) are closing fast, with ITW helping secure 15 new sponsorships this year alone.
IPL’s Growing Brand Value
The IPL’s cumulative brand value has surged 13% to $12 billion, making it the most valuable sports league in India. Given its unmatched viewership and cross-platform reach, IPL 2025 is set to attract record-breaking advertising investments, reinforcing its position as the crown jewel of sports marketing.